The Death of Quote-to-Cash (Q2C)
Companies of all sizes, stripes and stages of maturity are increasingly looking for greater precision and speed in providing customers with quotes, completing contracts, invoicing and order fulfillment. In this context Quote-to-Cash or Q2C is today often portrayed as a universal panacea that can magically eliminate errors from quotes and orders and reduce sales force frustration. While the problems that are being presented are absolutely real, we do not believe that applying an aged late 1980s vintage concept like Q2C can generate the kind of strategic return that many stakeholders expect.
Download this white paper to learn about a broader, more modern and deeper concept termed by industry analysts at MGI Research called Prospect-to-Disclosure (P2D), and how a narrow view of Q2C may be too shortsighted for true business growth and scale.
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