Codey and Astro and Einstein oh my! That right, it’s that time of the year again. Dreamforce 2019 is upon us. Whether you are a seasoned pro or a first timer, building your agenda can feel a bit overwhelming. If you live in the world of Finance as a CFO, Controller, AR Manager, CRO, etc., what sessions do you attend and how do you maximize your quick 4-day Dreamforce experience? Not to fear, we are here to help!

Allow us to be your one stop shop to break down which sessions are a must attend for you and your finance team. This post is part one of a series that will take you through Dreamforce ’19 day by day to tell you why each session will help to optimize your conference experience. Be sure check back for parts 2 and 3 which will walk through Wednesday and Thursday. Ready to dive in? Lets start with Tuesday:



Session Name: How Salesforce is Driving Renewals Innovation Automation and Analytics

Time: 8:30-9:10am

Location: Metreon AMC Theatres, Level 3 | Theater 14

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Why does this matter to finance? Dreamforce offers a unique opportunity to hear directly from Salesforce on how they have positioned themselves as the premier recurring revenue company in the world. Learning how Salesforce drives annual contract value growth and renewals will provide you with extremely valuable insight. Who knows, maybe understanding Salesforce’s renewal process will help you negotiate a lower renewal!!

How can you continue the discussion with Navint post Dreamforce? Navint’s team of business strategy experts can teach you how to identify the 12 warning signs of stalled recurring revenue which will help to drive increased customer lifetime value and renewal rates.


Session Name: Connecting Your Front and Back Office: CPQ and ERP Integration

Time: 12:00-12:40pm

Location: Marriott Marquis, Yerba Buena Salon 10-12

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Why does this matter to finance? Ensuring that your finance team has access to the information they need to do their job efficiently and effectively is critical. In today’s recurring revenue world, there is a significant overlap between Salesforce and ERP making the handoff point confusing and the integration complex.

How can you continue the discussion post Dreamforce? Navint’s team has experience across the entire lead to revenue lifecycle and can help you navigate the overlap between Salesforce and your ERP application.


Session Name: 3 Reasons Why You Must Build Your Billing Process Around Your Customer

Time: 1:45-2:05pm

Location: Marriott Marquis, Golden Gate – Expedition Theater

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Why does this matter to finance? Customer driven sessions are often the best sessions to get the real story at Dreamforce. In this session, ITProTV will provide valuable insights into how moved their traditional back office functions (billing) into the front office. Have some extra time?? Hang out after the session and connect directly with the ITProTV team!

How can you continue the discussion with Navint post Dreamforce? Navint has a team of billing experts that can help you determine where the billing function belongs in your business and that it’s connected appropriately to your ERP application.

Now be sure to go to your Agenda builder and add these sessions ASAP! And be sure to check back tomorrow when we will be breaking down the must attend events for Wednesday November 20th!