Month: May 2018

Why the Product Catalog is Actually About the Customer

Why the Product Catalog is Actually About the Customer Global Financial Institution

Rethink the Catalog: What is it for? The incumbent way of thinking about the catalog is for marketing to worry about customer engagement; then we will just make a list of our products and the catalog is done. The product catalog is perceived and managed as a commodity function. It is focused on product, and […]