Growth through acquisition is a common strategy for recurring revenue businesses, providing rapid revenue gains, increased customer base, and cost-side synergies. Capturing those synergies requires thoughtful post-acquisition integration work; bringing multiple companies into a single way of operating across a larger pool of customers.

In many cases, each business has independently built a frictionless Continuous Customer™ experience around their product offerings, fine-tuning their operations for the singular purpose of attracting, keeping, and growing that certain customer base for that particular offering. After the acquisition is made, attention quickly turns to how these independent entities can be quickly combined to operate efficiently and realize expected benefits.

This session will cover client examples of overcoming this challenge and map out the five steps to integrate recurring revenue business acquisitions to maximize value.