As companies work to increase shareholder value by digitizing their products and service offerings and fend off nimbler competitive upstarts, many are finding potholes along the way. This whitepaper discusses the underlying market forces at play with regard to digitization and subscription revenue models, and provides both a conceptual framework for moving towards a Subscription-Oriented Business Model, as well as a set of practical functional considerations that must be carefully evaluated in order to maximize chances for success.

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